Securing live gigs is the lifeblood of any musician's career, especially for those in the UK’s thriving funk, disco, jazz, and soul scenes. But how do you stand out in a crowded landscape? Whether you’re just starting out or looking to level up, this guide will help you get noticed by booking agents, promoters, and venue managers. Plus, we'll dive into tools like GigPig, a platform designed to make gig booking easier for artists.
1. Leverage GigPig for UK Gigs
If you’re not already using GigPig, you’re missing out on one of the best tools for booking live shows in the UK. This innovative platform connects musicians directly with venues and promoters, streamlining the booking process so you can focus on your music.
Here’s why GigPig is a game-changer:
Easy Gig Matching: GigPig matches artists with venues and event promoters based on genre, location, and availability.
Stats: In 2023, GigPig helped over 10,000 musicians book gigs across the UK, with a 40% increase in bookings compared to the previous year.
Reviews & Ratings: Promoters and venues can leave feedback, helping you build a reputation that makes future bookings easier.
To get started, create a detailed profile, list your genre (funk, disco, jazz, or soul, of course!), and upload videos of your best performances. Don’t forget to make sure your availability calendar is always up-to-date—GigPig thrives on real-time booking!
2. How to Stand Out to Booking Agents and Promoters
Booking agents and promoters receive hundreds of requests every day, so how do you make sure yours stands out? Here are some essential tips:
a. Have High-Quality Live Videos Ready
One of the first things any promoter will ask for is footage of your live performances. They want to see how you engage with an audience and whether you can bring energy to the stage. If you don’t have any live videos yet, it’s time to make it a priority.
Tip: Record one of your upcoming gigs (even a small one) or set up a live-streamed performance. Hire a videographer if possible, or at least ensure good quality audio and lighting.
Fact: According to a 2023 survey by GigPig, over 75% of promoters say that high-quality live video footage significantly impacts their decision when booking an act.
b. Maintain an Updated Social Media Presence
Your social media accounts are a window into your music career. Promoters often check your online presence to see if you’re active, engaged, and building a following.
Instagram & TikTok: Share clips from your live shows, behind-the-scenes moments, and even rehearsal footage to build a connection with your audience.
Facebook & Twitter: Keep these platforms updated with your upcoming gigs, releases, and any important announcements.
An active and engaged social presence signals that you’re serious about your craft, making you more appealing to booking agents and promoters.
c. Make Your Contact Information Easy to Find
You’d be surprised how many artists lose gig opportunities because promoters can’t find their contact info easily. Make sure your email, phone number, or booking form is clearly visible on all your social platforms, website, and any artist profiles you have on platforms like GigPig.
Tip: Add a dedicated “Contact” button to your social platforms
d. Keep Your Bio Up-to-Date & Genre-Specific
Your bio is your chance to sell yourself to promoters. Make sure it’s current and highlights your genre—whether you’re funk, disco, jazz, or soul. Include notable past gigs, press quotes, and anything that makes you stand out.
Tip: Tailor your bio depending on where you’re applying. A jazz club promoter might want to see different details than a festival booker.
3. Networking with Promoters & Venues
Building relationships with promoters and venues can open doors to more frequent gigs. Attend live events, introduce yourself, and follow up with a polite email or message. Let them know you’d love to play at their venue and keep an eye out for future opportunities.
Stat: According to a 2022 UK Music report, 60% of gigging opportunities come from personal networking rather than online applications alone.
4. Create a Strong Electronic Press Kit (EPK)
An EPK (Electronic Press Kit) is like your musical résumé. It should include:
A professional bio
High-quality photos
Links to your music
Performance videos
Upcoming gig listings
Contact information
Many promoters and venues ask for an EPK, so having one ready is essential for quickly securing live gigs. Make it easily accessible on your website and send it when applying for opportunities.
5. Promote Yourself Before & After Every Gig
Once you’ve landed the gig, your work doesn’t stop there. Promoters love working with artists who bring their own audience, so promote every gig as if it’s the most important show of your life.
Before the Gig: Post on social media, send out emails, and invite your local fans to attend. Use Facebook Events or Instagram Stories to create buzz.
After the Gig: Share clips, thank the venue and promoter, and engage with fans who attended. This helps build long-term relationships with both the audience and the venue, making it easier to secure future gigs.
Thanks for reading.
Booking more live gigs in the UK is all about making yourself an attractive, reliable choice for promoters and venues. Platforms like GigPig make it easier, but standing out still requires you to have your social media presence, live footage, and communication on point.
As the UK's live music scene continues to thrive, now is the time to put yourself out there, make connections, and take control of your music career. At Rebel Riot Records, we’re all about helping funk, disco, jazz, and soul artists get their music heard. So take these tips, get gigging, and let the rhythm take over.
Upcoming Rebel Riot Gigs:
Elephunk in the Room at Band on the Wall, 17th October – Don’t miss this night of pure funk and soul!
Stay groovy and keep chasing those gigs!
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